After several months of R&D, consumer research, and in-store testing… After years of working with retail brands, we decided to launch our own!
Its name: DISTRIBAR.
A line of cereal bars specially designed for retail professionals.
Because between:
- develop the sales strategy
- conduct negotiations through purchasing cooperatives
- schedule appointments at retail locations
- store tours
- sell the products at retail locations
- field surveys
- business operations
- merchandising setup, store layouts
- endless reports
… it was finally time for an energy bar tailored to the true heroes of the grocery stores and specialty food stores.
Our product line will consist of four items for the launch:
- “Facing > Intense Chocolate”
To keep me going until the 14th store of the day.
- “Search Engine Optimization > Berries”
With a slight taste of victory at the purchasing center.
- “DN > Salted Butter Caramel”
To survive the annual negotiations.
- “Rupture > Hazelnut”
There won’t be enough for everyone.
The initial feedback has been very positive:
- +32% field energy
- +21% increase in sales motivation
- and above all…
- -78% of Excel files opened after 6 p.m.
We are already working on 1/4-pallet display boxes and national promotional campaigns featuring special end-cap merchandising!
…
Okay.
You get the idea: it’s a joke, a bit of fun, a little humor to make you smile.
Obviously: NO. Distriplus is not launching any cereal bars.
On the other hand, our real business is to truly help (established and emerging) brands to:
✔️ accelerate their retail growth
✔️ build their sales force
✔️ pool their sales costs
✔️ improve their in-store execution
✔️ manage their field performance
✔️ Gain visibility in supermarkets, hypermarkets, and pharmacies
… we’ve been doing that very well for over 20 years!