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In a climate of rising sales costs and increasingly stringent retailer requirements, sharing sales teams has emerged as a strategic lever for many brands.Particularly common in hypermarkets and large retail chains, this approach allows multiple companies to share the same field sales team to optimize costs, expand store coverage, and accelerate business growth.But successful pooling is not simply about sharing sales representatives. It relies on precise organization, clear objectives, and rigorous management. Here are the keys to effectively pooling your sales force.

What is a temporary sales force?A temporary sales force refers to an outsourced sales team made available to a company to temporarily reinforce, supplement, or replace its internal sales force.In practice, a brand or manufacturer entrusts a specialized service provider with the task of marketing its products to large food retailers (GSA), specialty retailers (GSS), pharmacies, local retail networks, or the hospitality sector (CHR).

Simply being present at the point of sale does not guarantee salesIn the world of mass retail (supermarkets and hypermarkets), a major strategic mistake is to assume that product listing with the purchasing group and shelf space are enough to generate revenue. The reality on the ground is different: between commercial negotiations, listing with the central purchasing office, and in-store execution, there is a critical gap that directly determines performance. At Distriplus, we focus precisely on this gap to transform product presence into real, measurable sales.

A purchasing group is an organization that pools the purchasing volumes of a distribution network in order to negotiate, list products, and enter into contracts with suppliers under optimal terms.In practice, however, its role extends far beyond purchasing: it shapes market access and directly influences the commercial performance of brands.

Product placement in mass retail is a critical step in a brand’s commercial development. Simply being stocked in a store does not guarantee success; it is also essential to secure the right conditions for placement, visibility, and turnover.In an environment dominated by buying groups and retail consolidation, product placement has become a strategic process requiring a structured approach that combines negotiation, on-the-ground activation, and sell-out management.At Distriplus, we support brands throughout the entire product placement process in mass retail, from market entry strategy to point-of-sale optimization.

In a highly competitive GSA and GSS environment, sharing a sales force has become a strategic lever for expanding market presence without increasing costs.At Distriplus, we enable brands to benefit from a shared sales force that is highly knowledgeable about distribution channels, capable of quickly engaging retail outlets, and maximizing sell-out.