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Marketing is a comprehensive process that spans the entire supply chain

One thing you absolutely must keep in mind: warehouses and their suppliers. You can land as many great orders as you like, but if the merchandise doesn’t leave the warehouse, it’s all for nothing.

To do:

  • understand their procurement process
  • Take this information into account when creating your offer (packaging, shipping, free shipping, etc.)
  • Identify people associated with your orders
    Connect with the people associated with your deliveries