Today, many retailers make life easier for consumers by allowing them to compare prices—both in absolute terms (per pound, per liter) and relative to other brands. As a result, consumers are better informed and more discerning, and their attitude toward brands is influenced by price more than ever before.
Good to know:
- an in-depth price comparison
- to successfully influence retail prices
- There are various ways to do this:
- a preliminary price estimate
- promotional offers in coordination with its distributor