With 30 years of experience, at Distriplus, we support companies and brands throughout the entire marketing process with distributors. From negotiation and product listing to deployment and on-site monitoring, thanks to a team of seasoned outsourced Key Account team and an expert outsourced sales force, to ensure your business growth and profitability.
1. Listing and Negotiation at the Central Office (All Circuits)
With over 30 years of experience in negotiation, Distriplus ensures your product listing as well as the implementation and monitoring of growth accelerators for your brand.
Our Expertise guides you with the essentials:
- Present a clear and distinctive offer: product pitch, positioning, consumer benefits.
- Establish fair commercial terms that are aligned with your goals and the power plants’ requirements.
- Tailor your message to key decision-makers (buyers, category managers) to maximize acceptance rates.
- Negotiate effectively to secure a sustainable and quickly actionable listing.
- Support you with a well-established Key Account structure, to professionalize your customer relationships and ensure effective sales follow-up after the contract is signed.
Our Goal : to achieve and maintain a solid, profitable, and sustainable search engine ranking, managed transparently by an professional outsourced team to accelerate your business growth.
2. Research and Targeting of Retail Locations
It is essential to know where to focus your efforts; a thorough analysis helps maximize ROI and avoid wasting effort.
- Retail channel segmentation : big-box stores, specialty stores, regional chains, or franchises.
- Analysis of sales potential : sales volume, target customer base, restocking frequency.
- Geographic mapping : prioritizing high-impact areas.
3. Deployment and Merchandising
A listed product must be physically present and visible through appropriate merchandising in the store.
- Strategic placement : shelf-end, end cap, custom display.
- Marketing materials : posters, displays, tastings, promotions.
- Training for local teams : explaining the product, its benefits, and how to display it on the shelf.
4. Sales Follow-Up and Coordination
On-site monitoring and a regular presence are essential to ensure strong sales and maximum visibility.
- Regular in-store visits : Check stock levels, turnover, and product placement.
- Order Management and Replenishment : Prevent stockouts and maintain availability.
- Targeted promotional activities : tastings, demonstrations, local events.
- Ongoing business relationship : dialogue with the store manager to adjust strategies.
5. Reporting and Performance Management
Effective marketing relies on reliable field data to adjust strategies and maximize performance.
- Key metrics : listing rate, revenue per store, shelf space share, sales by category.
- Quality monitoring : photos, feedback from the field, distributor satisfaction.
- Continuous optimization : Adjust store layouts, promotions, and merchandising based on results.
6. Outsourced Sales Force and Optimal Visit Coverage
The success of 360° marketing depends on a qualified, efficient, and consistent on-the-ground presence.
- Support for deploymentacross all target networks,
- In-store promotion and engagement in-store,
- Reliable data collection and tailored reporting for optimal management
7. Measurable and sustainable results
Full-scale commercialization transforms a theoretical listing into a tangible commercial reality. Brands gain:
- a secure and sustainable SEO,
- maximum maximum visibility on the shelf,
- a measurable revenue,
- a optimized return on investment.
Distriplus: Your Partner for Success! From SEO to on-the-ground implementation!